role of crm in it industry

What is the Role of CRM Software in the IT Industry?

Read Time: 4 minutes Information Technology (IT) has been a game-changer for India. Businesses and customers from across the world look up to Indian IT and ITeS companies to do good work and create value. With the landscape constantly changing, the role of CRM … Read More

measuring customer satisfaction

5 Metrics That Give You the Right Picture About Measuring Customer Satisfaction

Read Time: 4 minutes “How is my business doing?” This is a pressing question which every leader wants answers to because they give the leaders insights into the health of the business. The best indicator of a business’ performance, apart from revenue, is how … Read More

customer-satisfaction

Customer Satisfaction Scores Do Not Tell the Whole Story

Read Time: 5 minutes One day, I received terrible news. A friend’s marriage, which had seemed fine for the last seven years, had suddenly turned rocky. His wife had gone to her mother’s place and refused to return. She wanted to file for a … Read More