customer experience strategy

How to Build an Effective Customer Experience Strategy

Read Time: 4 minutes Renowned investor Warren Buffett uses a unique aspect to choose the businesses he invests in – moat. In ancient days, a moat was a deep, broad, ditch, filled with water, that surrounded a castle or monument. It served as the … Read More

tally partner crm

Five Reasons Why Tally Partners need CRM

Read Time: 3 minutes As we all know Tally ERP is an undoubted leader in the Indian ERP market.  The second reason for its market supremacy is channel partners, the first reason being the simplicity of the software itself.   Tally family has Widespread variety … Read More

customer experience quotes

5 Customer Experience Quotes That Will Inspire You

Read Time: 3 minutes Ever since the internet became popular, it appears like the world has begun spinning faster. Behaviors, expectations, and offerings are changing at a fast pace – too soon for many businesses to keep up. One such behavior shift has been … Read More

customer satisfaction

This Will Change How You Think About Customer Satisfaction

Read Time: 7 minutes Peter Drucker had said that the most basic purpose of a business is to create a customer. He was right. But if we take that purpose one step higher, it’s to create a repeat customer. To achieve this, companies must … Read More

role of crm in it industry

What is the Role of CRM Software in the IT Industry?

Read Time: 3 minutes Information Technology (IT) has been a game-changer for India. Businesses and customers from across the world look up to Indian IT and ITeS companies to do good work and create value. With the landscape constantly changing, the role of CRM … Read More

measuring customer satisfaction

5 Metrics That Give You the Right Picture About Measuring Customer Satisfaction

Read Time: 4 minutes “How is my business doing?” This is a pressing question which every leader wants answers to because they give the leaders insights into the health of the business. The best indicator of a business’ performance, apart from revenue, is how … Read More

key sales skills

The Key Sales Skills That Every Sales Team Must Have

Read Time: 3 minutes I was walking out of a colony after meeting a friend a few days ago. At its gate, I came across a sign which I’ve seen many times – Salesmen and Hawkers not allowed. This got me wondering: if sales … Read More

sales process

Do Sales Need a Process?

Read Time: 5 minutes Most leaders feel uncomfortable at the thought of a sales process. For operations and finance? Sure. But for sales? Won’t a step of the sales process limit salespeople’s creativity and potential revenue that they bring for the organization? No! It’s … Read More

hindu rate of growth

Is Your Business Experiencing the Hindu Rate of Growth?

Read Time: 3 minutes There has been a lot of debate on the term “Hindu Rate of Growth” which describes the slowdown in the Indian economy. Many people find this new term offensive. But the term is not new. It was coined by Professor … Read More


Customer Satisfaction Scores Do Not Tell the Whole Story

Read Time: 4 minutes One day, I received terrible news. A friend’s marriage, which had seemed fine for the last seven years, had suddenly turned rocky. His wife had gone to her mother’s place and refused to return. She wanted to file for a … Read More