customer satisfaction

This Will Change How You Think About Customer Satisfaction

Peter Drucker had said that the most basic purpose of a business is to create a customer. He was right. But if we take that purpose one step higher, it’s to create a repeat customer. To achieve this, companies must … Read More

measuring customer satisfaction

5 Metrics That Give You the Right Picture About Measuring Customer Satisfaction

“How is my business doing?” This is a pressing question which every leader wants answers to because they give the leaders insights into the health of the business. The best indicator of a business’ performance, apart from revenue, is how … Read More