We’re living in the age of automation.
Technology is a platform on which organizations are growing. The ones that don’t leverage technology are the ones that will soon go out of business.
Technology is especially helping small and medium enterprises become efficient and effective by achieving more without having to add more resources and costs. It’s helping the SME’s save costs.
One of the tools proving tremendously beneficial to small and medium enterprises is Voice Broadcasting Software.
What is Voice Broadcasting?
Voice broadcasting is the ability to communicate and connect with people on a large scale. Wikipedia defines it as a mass communication technique that broadcasts telephone messages to hundreds or thousands of call recipients at once.
Voice broadcasting is generally used by political parties to reach voters during election campaigns. Government authorities also use it as an emergency notification system. In modern times, it has turned into a useful and cost-effective tool for businesses to reach a large number of customers at once.
Successful voice broadcasting campaign brings in more customers for your business, shares information with existing customers, and reduces your dependence on agents for cold calling.
Here are five voice broadcasting best practices that you should follow to make the most of this useful tool.
1. Have an Updated Database
The success rate of your voice broadcasting system depends on whether you reach the right audience, and how well you connect with it.
Before working on your message, ensure that you have an updated database in place, not just in terms of names and contact numbers but also in terms of whether they’re the right audience for what you offer.
When you know your audience well, you’ll also be able to humanize your message for them.
2. Create a Human Message
If there’s anything that turns people off, it knows that they’re speaking to an automated voice message.
While voice broadcasting is automated, you can take certain steps to humanize the experience. Like using the prospect’s name in the prerecorded message (the importance of an updated database is evident here), pausing for a few seconds after delivering the greeting so that the customer can respond as well, and so on.
Thus, the call recipient could become more open to listening to the entire message. This, in turn, increases your scope for conversion.
3. Mix Inbound and Outbound
Making voice broadcasting a fully automated call only for sales is treading a fine line.
From our research, a voice broadcasting best practice is to use this feature for a mix of both inbound and outbound calling and to give prospects the option of speaking to a human being. For instance, after providing the necessary information, the message can tell customers that they can “Press 9 to speak to a person for more information.”
This creates a proper balance of automation and humans on the call and proves more effective in engaging with customers.
4. Identify the Right Time
Like in everything in life, timing is crucial if you want to create a positive impact.
Timing is a crucial factor to consider when you deploy your voice broadcasting campaign. A call in the afternoon may be difficult for professionals to attend to, while a call early in the morning may be difficult for homemakers to answer and pay attention to. Also, a call just two hours before an offer is about to expire is too little time for prospects to make up their minds whether they want to take advantage of the offer or not.
If you want to connect with your target audience when they’re in the right frame of mind, pay attention to the timing of your campaigns.
5. Refine Using Reports
The only way to keep getting optimum results out of any process or technology is to keep refining.
Voice broadcasting is no different. A voice broadcasting software can provide detailed reports like how many people answered the calls, how many calls got dropped, how long are people listening before ending the call, and so on. Analyze this data, tweak your scripts and processes, and all the four metrics mentioned above.
The biggest advantage that technology offers is the ability to analyze what’s happening. Use it to enhance the output from this feature.
Voice broadcasting can connect you instantly with thousands of customers. But if it’s approached in a wrong or lazy manner, it won’t take long for all those customers to disconnect not just from the call, but also from your brand.
It’s essential to take advantage of systems that help your business become more efficient. But it’s a sin to sacrifice the human connect in the process.
To know how a voice broadcasting system can help your business, you can connect with us for a free, no-obligation demo here.